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Press Release by ELEMENTAL PR LIMITED in Opinion / Editorial
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Halloween 25th anniversary DVD ‘trick or treat’ viral campaign is unleashed
View all releases by ELEMENTAL PR LIMITED
This press release is about: halloween, entertainment, campaign, egovision, anniversary, anchor, unleashed, promotion, online, viral, movie
2003-10-30, ELEMENTAL PR LIMITED - Anchor Bay Entertainment http://www.anchorbay.co.uk, the DVD movie genre specialists have unleashed their first viral campaign to mark the 25th anniversary of the cult horror class Halloween at http://www.halloween25.co.uk/.London, UK (PRWEB) October 30 2003--
Halloween 25th anniversary DVD ‘trick or treat’ viral campaign is unleashed
Anchor Bay Entertainment have unleashed their ‘trick or treat’ viral campaign for the 25th anniversary of the Halloween DVD classic horror movie
Anchor Bay Entertainment http://www.anchorbay.co.uk, the DVD movie genre specialists have unleashed their first viral campaign to mark the 25th anniversary of the cult horror class Halloween at http://www.halloween25.co.uk/.
Online strategy, design and development agency Egovision http://www.egovision.com have been appointed by Anchor Bay Entertainment to deliver a viral campaign to push the cult movie 1978 cult-horror classic directed by John Carpenter. The movie starring Donald Pleasance and Jamie Lee Curtis follows the carnage of a psychotic murderer institutionalised since childhood who escapes, and then embarks upon a mindless rampage while his doctor chases him through the streets.
This is to be Anchor Bay’s first online promotion, where the objective of the campaign is to produce an online mechanic to support the release of the DVD and help increase their in-house email-marketing list. The campaign was soft launched one week before the release, and will run for an initial one-month period from http://www.anchorbay.co.uk/, ahead of the official release on the 27 October 2003.
John Lyons, Interactive Director at Egovision comments, “The campaign took two weeks to deliver, and is targeted at primarily horror movie fans between the ages of 18-35. It’s one of the most well known cult horror movies spanning generations, if not ‘the’ classic of this genre. As such, we feel it is equally relevant to the younger market who may not be too familiar with the movie as the older market that remember it from the first time round, whether it’s through directly watching it, or through it’s reputation.
As Anchor Bay’s first foray into the online promotion arena, it’s important that we make an impact. This is obviously made easier by working with one of the all-time classic movie properties.”
Lyons explains how the promotion will work for Halloween, “Entrants provide their details to be entered into a prize draw, where they are then invited to play “trick or treat” with their friends. By entering their friends’ details, they are inviting them to enter the competition. Each friend that enters provides a ‘treat’ by increasing the original entrants chances of winning. Any friend that doesn’t boost the original friends chances can be the victim of a trick – a selection of Halloween e-cards with nasty messages that will be sent on Halloween. As the "trick" emails will be sent out following the release of the DVD, they will also be used to alert entrants to the products availability.”
Clare Dundrow, Anchor Bay’s Marketing Manager explains, “The campaign is being managed from the Anchor Bay website at http://www.anchorbay.co.uk, and by email to the existing mailing list where the promotion also features a topical friend-get-friend mechanism, where the main prize will be a weekend in Prague, with other giveaways for runner-ups.
We will be integrating online mediums and working with digital media such as specialist forums and newsgroups to enhance the promotion amongst dedicated fans because it’s a thriving online community which engages and interacts with this medium extremely well.”
“Egovision were chosen because of the success we have seen with the Hong Kong Legends titles and their knowledge of the DVD, Video and theatrical marketplace. We are equally impressed with their ability to work with traditional and digital media, ensuring its integration is seamless, but yet creative and appealing”, added Dundrow.
----Ends----
----Notes to editors----
This press release in available in PDF, plain text and Word formats.
The viral game and promotion maybe found at http://www.anchorbay.co.uk.
Halloween DVD extras:
Two versions of the film are presented on the DVDs: the first is a wide screen
presentation (2.35:1) enhanced for 16x9 TVs, the other is a full frame presentation re-formatted to fit 4x3 TVs with an extra 12 minutes. Original theatrical trailers, television spots, talent biographies a still and poster gallery and a behind the scenes still gallery. All of these extra features are previously unseen in the UK and are exclusive to this release. As if that wasn`t enough, Halloween Unmasked 2000 is a making-of documentary (produced and directed by Mark Cerulli), which reveals exactly how Carpenter achieved such terror with no budget.
About Anchor Bay Entertainment:
Anchor Bay Entertainment is a division of North Coast Entertainment, a subsidiary of the Handleman Company (NYSE: HDL).
About Egovision:
http://www.egovision.com
Egovision has been producing critically acclaimed multimedia presentations since 1996, and are specialists in online strategy, design and development. They have continued to produce both stylish and functional product for clients with various requirements and budgets.
Egovision prides itself on its diversity of personnel, building a core team from disciplines including design, computer programming and architecture.
----Contact----
Egovision
Nick Wills, Creative Director, Egovision
John Lyons, Interactive Director, Egovision
Website: http://www.egovision.com, Email: mailto:
Telephone: 08700 113 100, Fax: 08700 113 200
Address: Egovision, 7 Goodge Place, London, W1T 4SF
Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: mailto:,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.uk
Address: 7 Goodge Place, London, W1T 4SF
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Source: PR Web™
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